Response to "The Web is Dead, long Live the Internet" 9/20/2010

"The Web is Dead. Long Live the Internet," A Response. 

     The author's of this article Chris Anderson and Marc Wolff are very safe in assuming that the progression of Internet usage is bending towards a more personal medium on both the consumer and corporate basis. On one hand Chris Anderson argues that the usage of apps and their on-your-command-availability is grossly effecting time spent on the actual Web browser. People are much more inclined to use their iPhone or Android based phone to acquire information rather than wait until they are either at work or home. This is because of the level of portability and convenience seem to do well by people, in that it makes life easier. If there's anything that drives the technology industry today it's based on: A) it's ability to make money and B) making technology conveniently available as to improve/ease life (with the latter affecting the former). With this in mind it is easy to see why the popularity of apps has sky-rocketed, their efficiency in bringing forth information to consumers makes them happy because they don't have to spend time looking for it, it there...just there with the click of a button.   
      
     On the other hand author Marc Wolff says that from a consumer's standpoint the ability to control or rather invest in the Internet and not the Web is a great tool in asserting your place among the established. Wolff, throughout his portion of the article, follows Russian investor and business man Yuri Milner (who owns "10 percent of Facebook"). Milner believes that, "You can become big fast, and that favors the domination of of strong people." There is no problem in seeing how "fast" you can become "big" as Wolff illustrates the growth of pageviews in the US for the top 10 websites has increased about 44% since 2001. Wolff also articulates that the high-stakes-poker business mentality of, "all or nothing," versus "the come-one-come-all collectivist utopianism of the Web," attributes to the shift away from "the open Web browser" to a more closed circuit provider.